Løren in KIMITAKE

K-Pop star Løren has been featured in A BOOK OF's digital magazine and is seen wearing KIMITAKE!

Løren has a unique voice within Korea’s music scene, highlighting how his gritty, unapologetic approach contrasts the polished image often associated with K-Pop. Known for his work with heavyweights like G-Dragon and BLACKPINK, he is now building his identity as a solo artist. Rather than striving to meet industry stereotypes, Løren insists on simply making “good music,” blending honesty with rebellion to create something that resonates far beyond genre boundaries.

Article can be read  こちら. 

The feature emphasizes how central restlessness and discipline are to his artistry. His creative process is anything but linear—songs can evolve overnight from something he despises to something he loves. This constant cycle of dissatisfaction fuels growth, encouraging him to experiment, collaborate, and embrace imperfection. The article frames this as a strength: by leaning into uncertainty and disorder, Løren taps into a deeper emotional truth that fans connect with, allowing his music to mirror both confidence and fragility.

Løren can be seen wearing the Links Chain Ring and Harmony Infinity Ring in White Gold. 

Visually, the magazine pairs his music with a powerful fashion narrative, styling him in pieces from KIMITAKE .The designs amplify his edgy, rebellious aesthetic while also complementing the undercurrent of vulnerability in his persona. The jewelry is not just an accessory but part of the storytelling—its boldness enhances the sharpness of his image, while its detail reflects the layered emotions in his music. By featuring your brand alongside his unapologetic artistry, the article positions your work within the same cultural space of authenticity, rebellion, and global relevance, allowing both the artist and the jewelry to shine together in a striking, memorable way.